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Some dogs become famous for performing incredible rescues. Others steal scenes in movies, make us laugh on television, or become the face of an advertising campaign we still remember decades later.
And then there are the dogs whose names instantly take us back to another time.
Mention Lassie and you might remember sitting in front of the family television. Old Yeller can still bring back memories—and maybe a few tears. Spuds MacKenzie takes us straight back to the 1980s, while a certain little Chihuahua can make an entire generation hear three familiar words in their heads.
These dogs came from television, movies and advertising, but they have one thing in common: we never forgot them.
We’ve left animated dogs off this list because Scooby-Doo, Snoopy and their cartoon friends deserve a list of their own.
For now, let’s see how many of these 20 famous dogs you remember.

When it comes to famous dogs, Lassie may still be the queen.
The beautiful Rough Collie became a movie star before beginning a long television run in Lassie in 1954.
Lassie was everything families imagined the perfect dog should be. She was intelligent, brave, loyal and seemingly able to recognize danger before the humans around her had any idea something was wrong.
She rescued people, protected children and always seemed to know exactly what needed to be done.
Even people who never watched the original television series recognize the name Lassie.
That’s the definition of a legend.

Dorothy had plenty of unusual companions in The Wizard of Oz, but Toto was with her from the very beginning.
The little Cairn Terrier followed Dorothy from Kansas to Oz and down the Yellow Brick Road.
Toto was also responsible for one of the movie’s most important moments when he helped expose the truth about the supposedly powerful Wizard.
Released in 1939, The Wizard of Oz has been watched by generation after generation.
Through all those years, little Toto has remained one of Hollywood’s most recognizable dogs.

Just mentioning Old Yeller can bring back some powerful childhood memories.
Disney released Old Yeller in 1957, telling the story of young Travis and the stray dog that becomes part of his frontier family.
At first, Travis isn’t particularly interested in keeping him.
That changes.
Old Yeller proves himself to be courageous and fiercely protective of the family, and the bond between boy and dog becomes the heart of the movie.
Then comes an ending generations of viewers never forgot.
You may have watched Old Yeller only once.
Once was enough.

Long before dogs became social-media celebrities, Rin Tin Tin was a genuine canine superstar.
The original Rin Tin Tin became famous through motion pictures after being rescued from a World War I battlefield. The famous name later continued on television with The Adventures of Rin Tin Tin during the 1950s.
For television viewers, Rin Tin Tin was the courageous German Shepherd accompanying young Rusty on adventures at a U.S. Cavalry outpost.
He tracked people, faced danger and regularly helped save the day.
To generations of children, Rin Tin Tin wasn’t merely a dog.
He was an action hero.

You may not immediately remember Petey’s name.
But chances are you’ll recognize his face.
Petey was the white dog famous for the distinctive ring around one eye in The Little Rascals and Our Gang comedies.
He became one of the gang, appearing alongside the children rather than simply existing in the background as somebody’s pet.
Decades later, the image of that white dog with the circle around his eye remains instantly associated with The Little Rascals.
Petey proves that sometimes a dog’s face becomes more famous than his name.

Benji didn’t look like a typical Hollywood star.
That was part of his appeal.
The scruffy little mixed-breed dog captured hearts in the 1974 movie Benji.
He was small, shaggy and looked like a dog you might find wandering around your own neighborhood.
But Benji proved remarkably clever and courageous when two children needed help.
The movie became enormously popular and led to additional Benji movies and television appearances.
For many children growing up in the 1970s and 1980s, Benji was one of the dogs they desperately wished they could bring home.

You may recognize Nipper even if you don’t recognize his name.
Nipper was the little dog shown listening curiously to a gramophone in the famous “His Master’s Voice” image.
The image became closely associated in America with RCA and appeared on records, advertisements and equipment for decades.
For people who grew up when record players were part of everyday family life, the image of Nipper sitting beside the gramophone can bring back plenty of memories.
He didn’t need a television show or movie.
One picture made him famous.

If you remember the 1980s, there’s a good chance you remember Spuds MacKenzie.
The Bull Terrier became a wildly popular advertising character in Bud Light commercials.
Spuds was presented as the ultimate party dog, surrounded by people and seemingly living a lifestyle most humans couldn’t manage.
The campaign became a pop-culture phenomenon, with Spuds appearing on everything from T-shirts to promotional merchandise.
Here’s a fun piece of trivia many people didn’t know at the time:
Spuds MacKenzie was actually played by a female dog named Honey Tree Evil Eye.

Detective Scott Turner liked his life clean, organized and predictable.
Then Hooch arrived.
The enormous, slobbering Dogue de Bordeaux in 1989’s Turner & Hooch was pretty much Turner’s worst nightmare.
Hooch drooled. He destroyed things. He created chaos.
And naturally, Turner eventually loved him.
Tom Hanks and Hooch made an unforgettable mismatched pair, and the movie helped introduce many viewers to a breed they’d never seen before.

Another enormous dog arrived in theaters just a few years after Hooch.
Beethoven was a lovable St. Bernard who became part of the Newton family in the 1992 comedy Beethoven.
George Newton wasn’t exactly thrilled about having an enormous dog invading his house.
His children felt differently.
Beethoven created messes, caused chaos and took up an astonishing amount of space.
But underneath the comedy was something familiar to millions of dog owners.
The dog Dad didn’t want eventually became family.

Shadow was the dog everyone wanted waiting for them at home.
The wise Golden Retriever appeared alongside Chance and Sassy in 1993’s Homeward Bound: The Incredible Journey.
When the three pets believe they’ve been left behind, they set off on an extraordinary journey to find their family.
Shadow is older, calmer and completely devoted to the people he loves.
And then there’s that scene near the end.
If you’ve watched the movie, you know the one.
Years later, it’s still difficult to watch without getting a little emotional.

Where Shadow was wise and dependable, Chance was young, impulsive and frequently hilarious.
The American Bulldog begins the journey without fully understanding what it means to belong to a family.
That changes as he travels with Shadow and Sassy.
Chance provided much of the movie’s comedy, but his growing attachment to his family gave the story its heart.
We couldn’t include Shadow without including Chance.
They belong together.

Eddie proved that a dog doesn’t need dialogue to win an argument.
The Jack Russell Terrier belonged to Martin Crane on Frasier and developed a wonderfully funny relationship with Frasier.
His greatest talent?
Staring.
Eddie would simply sit across the room and stare directly at Frasier, driving him crazy.
The dog who primarily played Eddie was named Moose, and he became one of television’s most recognizable animal performers during the 1990s.
Sometimes the smallest cast member can steal the biggest scene.

For viewers who watched Full House, Comet was another member of the Tanner family.
The Golden Retriever joined an already crowded San Francisco household filled with children, relatives and plenty of commotion.
Comet wasn’t a heroic rescue dog or a canine detective.
He was simply a family pet.
That’s probably why so many viewers loved him.
He looked like the kind of friendly Golden Retriever you’d want waiting at the door when you came home.

Three little words can immediately take some people back to the late 1990s:
“Yo quiero Taco Bell.”
The Taco Bell Chihuahua became one of the most recognizable advertising animals of the decade.
The tiny dog appeared in a series of commercials and quickly became part of popular culture.
The Chihuahua was played by a female dog named Gidget, who became a celebrity in her own right.
Even decades later, many people who lived through the campaign instantly remember that little dog’s face.

Jim Carrey may have been the star of 1994’s The Mask, but Milo certainly did his best to steal some scenes.
The energetic Jack Russell Terrier belonged to Stanley Ipkiss and became involved in his owner’s increasingly bizarre adventures.
At one point, Milo even gets his own experience with the magical mask.
His expressive face and energetic personality made him a perfect match for the movie’s over-the-top comedy.
For anyone who owned a mischievous little terrier, Milo probably seemed surprisingly believable.

A Golden Retriever playing basketball sounds ridiculous.
Then Air Bud came along.
Released in 1997, the movie introduced audiences to Buddy, a talented dog with an unusual ability to shoot baskets.
Kids loved him.
The original movie became successful enough to inspire sequels and eventually an entire franchise.
Parents who raised children during the late 1990s and early 2000s may remember watching Buddy’s adventures almost as clearly as their children do.

Elle Woods went almost everywhere in style.
And often, Bruiser went with her.
The tiny Chihuahua became Elle’s constant companion in the 2001 comedy Legally Blonde.
Bruiser perfectly complemented Elle’s colorful personality, but he was more than a fashion accessory.
He was clearly her beloved dog.
For fans of the movie, it’s difficult to picture Reese Witherspoon’s Elle Woods without remembering the little Chihuahua by her side.

Marley was not Lassie.
He wasn’t particularly obedient. He didn’t perform heroic rescues. He destroyed things, caused trouble and frequently tested his family’s patience.
That’s precisely what made him so relatable.
The Labrador Retriever in 2008’s Marley & Me becomes part of John and Jenny Grogan’s family as their lives change over the years.
The movie begins with plenty of laughs.
By the end, dog owners understand exactly what the story was really about.
Marley wasn’t perfect.
He was family.

Few movie dogs represent loyalty as powerfully as Hachi.
The 2009 movie Hachi: A Dog’s Tale, starring Richard Gere, was inspired by the true story of the Japanese Akita Hachikō.
Hachi forms a deep bond with his owner and accompanies him to the train station.
Then tragedy changes everything.
What Hachi does afterward turned his story into an enduring symbol of devotion.
It’s one of those dog movies people recommend with a warning:
Have the tissues ready.
Look at the names again.
Lassie. Toto. Benji. Old Yeller. Beethoven. Spuds MacKenzie.
Some haven’t appeared regularly on our screens in decades, yet seeing their names can instantly trigger a memory.
That’s what makes nostalgia so powerful.
We aren’t simply remembering the dog.
We’re remembering our own lives when that dog was famous.
Maybe you watched Lassie at your grandparents’ house.
Perhaps Old Yeller was one of the first movies that ever made you cry.
Maybe your children watched Beethoven repeatedly until you practically knew the movie by heart.
You might remember Spuds MacKenzie merchandise everywhere during the 1980s or laughing every time that little Taco Bell Chihuahua appeared on television.
And somewhere mixed among all those memories are our own dogs.
The dog we grew up with.
The first dog we had after getting married.
The dog our children grew up loving.
And perhaps the dog sleeping beside us right now.
Famous dogs come and go.
The dogs we love have a way of staying with us forever.
Did you recognize all 20?
More importantly, which one brought back the strongest memory?
Maybe Lassie was your childhood favorite. Perhaps you loved Benji, laughed at Beethoven, cried over Hachi or still remember exactly where you were the first time you watched Old Yeller.
And we’re betting there are a few famous dogs we haven’t mentioned.
Tell us which famous dog you remember most—and the one you think should have made our list.